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Spotify Takes On Music Discovery

image from a press event in London today, Spotify announced some major upgrades that take aim at what many users see as the music streamer's greatest weaknesses - music discovery and personal collection creation. The major new features include:

  • Follow Tab:  music recommendations from trusted musical influences: friends, artists, influencers and media. The Follow tab also shows Facebook friends and recommendations. 
  • Discover Tab & Page: Combining social tools with content from Pitchfork, Songkick,Tunigo and more, Spotify’s Discover feed continually seeks out the most relevant content based on listening habits and delivers it to a page that includes: 
  • New single and album releases from the artists followed
  • All the music and playlists shared by influencers followed
  • Recommendations based on  listening history including music, reviews, and concerts

 Additonal new features and upgrades:

  • Audio Preview - Dip into new music without moving away from the song playing. Save it for later or start playing right away.
  • The Collection -  Save music, not just in playlists, but in collections. Click the ‘add’ symbol and it will be added to your collection.
  • Mobile push notifications for new album releases -  When new music from artists followed hits Spotify, users receive a mobile alert.
  • A more curated social feed
  • Improved personalised Profile page
  • Redesigned Artist pages.

Spotify's Follow features will roll out as part of a desktop app update in the coming weeks, with a full cross-platform upgrade arriving next year.