The Deep Dive: Metallica's New Independent Label [LISTEN] - hypebot

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Music_waves

great talk! A thought:

I think an important aspect with regards to artist-entrepreneurship is risk-taking. Taking your rights back as a band and enterprise means you bear 100% of the risk. If a label "buys" your copyrights it is basically a signal that means we believe in your content, invest in it and bear the major part of the risk. A label is diversified (having many artists on their catalogue) and thus can manage the risk better. It's not a secret that you can't predict success in the music business. At the end a label is a specialised bank that invests in an endeavour getting specific rights as a security in return. One endeavour might excel and compensate the other 9. The same principle like venture capital works.

The counter intuitive implication is that artist-entrepreneurs end-up in a much more risk averse strategy due to the lack of diversification. Why should Metallica risk anything musical wise as if they fail they bear 100% of the risk. As a consequence, the consumer might be better off with regards to musical diversity if labels release music compared to artists release music...

Of course there are a lot of "buts" and "it depends" but maybe worth a discussion ...

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