YouTube Passes Twitter As #2 Social Choice For Marketers
With 160
million users in the United States and 1.4
billion around the globe, no marketer can afford to ignore social media. According to a survey conducted by STRATA, 91.9% of U.S. ad agencies are using social media in client campaigns. The must-have platform for marketers remains Facebook, but YouTube has retaken second place ahead
of Twitter.
YouTube is currently used by 41.9% percent of the
responding marketers, while only 36.5% percent use Twitter. The chart shows the adoption of social media
channels by U.S.
ad agencies.
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shame Foursquare couldn’t deliver on their potential
YouTube revealed some musicians and singers, like the Corean singer Psy this year, the most viewed video! So marketers are now aware of this potential.