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I Fight Dragons Case Study: 1 Song, 7.5 Writers, 18+ Versions & Major Label Rejection [VIDEO]

image from userserve-ak.last.fmThe music of I Fight Dragons is a combination of pop and rock with chiptune, featuring electronic sounds made using Nintendo Game Boys.  Atlantic Records thought enough of the band to sign them in 2011 and they were on the entire 2012 Warped tour.  Along the way, they also encountered their fair share of music industry craziness; including, at the label's request having 7.5 writers create 18 versions of the same song, only to reject it. This video tells the band's story with a surprising lack of bitterness: