MTV Announces "Artist To Watch" Music Discovery Campaign - hypebot

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XBora

Nice move from MTV. I imagine Echonest is behind this. Some of these artists are already quite popular, selling out shows, such as The Weeknd, Zedd, Alt-J but remembering the "Who the hell is Arcade Fire?" tweets when they won a Grammy, it's safe to assume the MTV audience probably never heard of these artists either. In any case, it's great that they are taking the initiative to educate.

Lippy C

What's MTV?

Jade

That's awesome most definitely I think it's great when a major network can actually reach out and work with an artist that is really putting their all into what they do individually to get that support is one of the greatest things in the world.

Randal

As great this is, they can do more than this.

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