The 3 Pillars Of Music Fan Engagement - hypebot

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Debra Russell

I completely agree that your voice must be YOUR VOICE. But you can sit down and spend an hour writing tweets/FB posts that are then fed into the stream over time.

You can delegate some basic fan engagement.

For example, when someone RTs my tweets, my VA says thank you. When someone follows me, my VA helps me by following people back and then I watch them for awhile to decide if we want to continue following them. It's a team effort.

You can schedule tweet chats either formal (with hashtags associated) or informal - Amanda Palmer just tweets out - "ask me a question"

You can answer common questions in a blog post and then have your assistant point back to that post in response to the people who ask it again and again.

You can also delegate some content generation - if you know specifically who your niche target market is and what their wants/needs/desires (I teach this in Multiple Streams of Music Income), then you can get your assistant to research the sources/solutions and create posts about them. And they can research things to RT, quotes, etc. as well.

You just want to make sure that your balance or ratio is good - 70:30 engagement/content:promotion - and that a good percentage of that 70% is quality engagement, not just likes and thank yous.

Dave Cool

Hi Debra,

Thanks for your comments, and I totally agree. If an artist reaches a point where they’re getting 100’s of questions/responses everyday, then delegating to other band members, interns, etc., becomes key. I think as long as the artist is spending some time every day (maybe 30-60mins) personally engaging with fans, it will show, and no doubt be appreciated by those that they correspond with.

Cheers,

DC

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The 3 pillars of music fan engagement: authenticity, consistency, sustainability which we all totally agree this is main development in music fan engagement.

Jack Fisher

This is all understood, but how do you have all this fan interaction and answering questions yet still retain an air of mystery?

Dave Cool

Hi Jack,

That assumes that artists must retain an air of mystery, and I'm not sure that's the case. If it makes sense for an artist's brand to remain mysterious, then that approach might work, but it would be hard to pull off without a management team/agent/publicists working to do some of the heavy lifting on promotion. Artists like Sufjan Stevens and God Speed You Black Emperor have very little presence online, and retain that air of mystery for sure. But again, they have teams to help with promotion and getting the word out about shows, new music, etc.

On the flip side, you have artists like Amanda Palmer who share pretty much everything, and practically live on Twitter interacting with their fans. Other artists like Matthew Ebel , Zoe Keating are very active on Twitter as well, and are very open with their fans.

I guess it comes down to what approach makes sense for the artist's brand, and what their needs are in terms of promotion; whether the artist has a team in place or budget to hire people, etc.

I once interviewed Nancy Baym, Associate Professor of Communication Studies at the University of Kansas, and online fandom expert about this very issue. She talks about the concept of "Fans or Friends" and the challenge of artists retaining some mystery in the age of social media:

"Fans or Friends? How Social Media is Changing the Artist-Fan Relationship" => http://bit.ly/UJFhPl

Cheers,

Dave

--
Dave Cool
(Yes, that's my real name)
Director of Artist Relations
Bandzoogle.com

Twitter: @dave_cool @Bandzoogle

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Hi guys,
The 3 pillars of music engagement is very nice.Keep update more things in the blog.

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