Setting goals is crucial to marketing plans, but you also need to manage your expectations. For example, you can’t expect to sell 50,000 copies of your album in 3 months especially if you do not have the fan base to back it up. Make sure that you understand and manage your expectations of digital public relations and social media marketing before diving into a marketing campaign. Check out more tips from Ariel Hyatt and Jon Ostrow on Music Think Tank.
“Digital PR and social media marketing are only PART of the funnel that will convert ‘fans’ into ‘customers’, and alone don’t have a direct correlation to sales.”