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Good piece Clyde. I'd like to also add that Chirpify is the only platform enabling actual in-stream commerce on Facebook, Twitter, and Instagram. All other platforms offer social advertising and traditional ecommerce.


Your concluding paragraph is spot-on, Clyde. Very well said. Direct-to-fan is not (in my opinion) a way to bypass LABELS, but rather a revenue model that bypasses the MIDDLEMEN like distributors & retailers, so the transaction occurs directly between the customer and the artist. Labels (indie or major) can absolutely be involved, and sometimes they may even manage the campaign. Whether you're totally DIY-ing it, or getting support from a team of helpers or a label, "nurturing a direct relationship with fans" is essential. I especially like Gumroad's "Overlay" tool...and the fact that they only take a 5% transaction fee (most D2F platforms take 15%).

Clyde Smith


Clyde Smith

More on the Chirpify difference here:

Patrick Walsh

Hi Jason - I agree 100% with everything you are saying except that Gumroad take a fixed fee also. So at a $1 price point they are taking 30%.

Clyde Smith


"What is Gumroad's cut?

Simple. It is just 5% + 25¢ of each transaction. For example: If you sell a digital video for $10, the fee is $0.75 and $9.25 is deposited into your account.

There are no setup fees, monthly fees, bandwidth fees, or withdrawal fees."

Martin R

Hi Patrick - you could take a look at Selz.com instead


Selz charge the same rates as Gumroad and are especially strong in social selling.

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