(UPDATED) It's easy to be philosophical about piracy until it effects you. As much as we publish about the "power of free" and the "new paradigm", I admit to the annoyance that I feel when I learn someone has reposted an entire Hypebot article without asking, and often without attribution. Such was the case for guitarist Guy Marchais of death-metal band Suffocation last week after the band released Pinnacle of Bedlam.
To make his own case against piracy and to encourage fans to go buy the new CD.DVD, Machais used his smartphone to film himself buying his own release at the local FYE store. He struck a nerve, and the simple video has been watched 52,000+ times in the last week on YouTube.
“I didn’t think for a second that this was going to get so many views,” he wrote on Twitter.
Watch it and tell us what you think.