Pandora Steps Up Attack On $14B Radio Ad Market - hypebot

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Comrade D

If Pandora can make it easy for smaller advertisers to pick local markets and music genres to target, it would be a boon to smaller musicians, such as myself, who could target local markets with advertisements prior to playing a show in a particular city. Another benefit would be for those of us who do DJ nights at bars to advertise to the right kind of people who would be interested in such a thing.

A Green

Owning a perceived 8% of the total market compares tiny to radio's 93% broadcast reach, especially when Pandora combines every format in that 8% meaning targeting by music format, age, gender, should get you even smaller results. Additionally Panodora is now limiting the time people can spend listening, and will be adding more commercials, both because of the financial expenses it is experiencing. It's low advertising experience was separating itself from broadcast, but if it can't support that difference it will have trouble growing by being another ad supported medium.

Nicole

I don't understand why anyone will keep listening to these services with commercials when you have http://www.earbits.com which is completely free and has no commercials or ads.

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