Poor Fan Engagement Is Costing Music Industry $450M - $2.7B Annually [Nielsen Study] - hypebot

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Chris Baldwin

Great intel, Bruce! Thanks for the research and thoughts. All about connecting the dots between artists and their fans... see if we can close this gap faster and start tapping into that $2.7 billion!

Billcs

A brilliant quick read, oh so true - is the industry in denial now about this???

Facebook

Don't treat your fans like sheep or cattle and engage with them on a more personal level that makes them appreciate what you're giving them.
Mark from http://www.beatsuite.com

Jon

I would like to see those old concerts broadcast again. Mainly things like Midnight Special, but also Hullabaloo, etc. Thanks to RFD-TV, it's been nice getting to see Loretta Lynn & Dolly Parton when they were young. Any Rock show that is similar to the Porter Wagner Show, or Wilburn Bros, but Rock based, would be wonderful.

Alex

Does anyone have a link to the actual Neilsen report? It doesn't appear on Neilsen.com (also FYI, the Neilsen source link goes to Neilson instead of Neilsen).

Chandler

You can get the report here:
http://GOO.GL/YQVP9

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