The Downside Of Rumblefish, CDBaby And YouTube Content ID - hypebot

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Chris_Wilson_A

Great point overall and answered a lot of questions I had about the Youtube/CDbaby synch process. And I'm glad you mentioned the fact that the Rumblefish catalog is Huge. I recently went through the rather lengthy processes of having an album added to the Pump Audio catalog. Don't know if it will pay off, but I'm glad it was a bit more selective.

Ben

While there are some limitations to the current YouTube Content ID system, the purpose of our sync program is to help thousands of artists capture new revenue they would not have received otherwise. It’s important to remember that we’re helping artists monetize their songs across the entire network (not just the videos on their channel), which has major advantages. Artists aren’t just limited to making revenue from the videos on their channel; by encouraging fans and other content creators to use their songs in video, artists can monetize those songs across numerous channels. It’s also important to remember that YouTube is one of many places we’re monetizing our artists songs for sync and microsync. Currently, we’re working with YouTube and other partners to improve the microsync and music discovery experience for both recording artists and content creators.

Regarding soundtrack search & discovery for the catalog, Rumblefish is a leader in the space and has an entire editorial team that regularly features specific artists in playlists and discover tools to help spread the revenue out across the catalog. Try out the search tools for yourself at www.FriendlyMusic.com.

This really is the ground floor of what is quickly becoming an integral part of many artists’ overall revenue picture and the revenue from the entire sync offering is growing at an exciting rate.

Brian Hazard

I've been on the fence with Rumblefish for some time. I removed my most recent release, but I think I'll let it stand on my back catalog. I'm not getting the dispute notices on my own videos every week like I used to.

IV

I've got my music on Rumblefish & am glad I do. Every time someone tries to use my music without permission, the artist name & song title appear under the video with a link to BUY the song. Yeah you only make pennies from Rumblefish itself, but that buy link is huge - I've sold quite a few songs that way. As for missing out on potential licensing opportunities because of Rumblefish - I haven't had that problem. Both of the channels who pay me directly to license my music have no problem with the extra Rumblefish ad that appears on their videos (it's a small ad).

Craig

I, too, was on the fence about joining Rumblefish/CD Baby so I did my research on similar companies beforehand. I found out that Rumblefish/CD Baby take a much larger percentage than the other companies, most likely because the money passes through 2 companies before reaching the musician.

When joining one of these partnerships, you do receive a larger percentage than you would on your own with a standard YouTube partnership. In addition, you are able to receive payment on other videos (ContentID) that uses your music, which is great for additional exposure because usually YouTube would have those videos removed.

However, I decided to go with ONErpm since they offer the exact same service, yet pay out 65% of premium ad revenue, much more than Rumblefish/CD Baby. To be frank, I really can't see the benefit of letting Rumblefish/CD Baby have more of my earnings when really they are only tracking my music on YouTube.

Allison

Recently a song of mine got a lot of exposure on youtube due to a tv placement. So far I haven't found the Rumblefish notice to be a discouragement to people uploading videos with my song, and the links to iTunes have generated sales that I wouldn't have had otherwise. Since my own youtube channel was monetized, I did bump into the snafu described above when I tried to monetize a live performance video of the same song and frustratingly, that is still pending in YouTube's system. Still, I think the links to iTunes/Amazon/GooglePlay have been hugely helpful, especially since the show didn't identify my song by title or artist, so these links are the only way fans of the show have known how to find me or my song. I haven't compared other companies offering a similar service, but for now I'm certainly glad someone was doing Content ID for my music, because otherwise hundreds of people would not have been able to identify and find my song.

GSE

Great post thanks. I am mainly using Rumblefish to make sure that I automatically get credited. I am not overly concerned with making money but it does bother me that ads have to be displayed on my non-monetized videos.

I guess the question is, what is the alternative you suggest to get your tracks automatically credited?

GSE

Dear all,

I just had a lenghty and frustrating conversation with CD Baby (Rumblefish decided to ignore my inquiries entirely) and it turns out that they are no longer using the form that will exempt your channel from Rumblefish collections. They admitted that they were not aware that the form was still client-facing and that is why they could not understand my questions. On the other hand, the CD Baby staff on their own CD Baby blog did not seem aware that the form was supposed to have been taken down.

The bottom line is that you are left with two options: EITHER sync you music everywhere (including your channel, and therefore loose the possibility to monetize your videos) OR monetize your videos but give up the licencing on other people's channels. You can't have it noth ways.

On my side, since I make a lot more income from my videos than from people using my songs, so I chose to monetize my videos myself and let it go if people use my music on youtube.

Hope this helps

Mglhnry

I wish I would have read up on this before signing up with TuneCore. Would you have to sign up for distribution with CDBaby as well to be placed into the RumbleFish catalog & Does your competitor TuneCore use RumbleFish for tracking music on youtube also?

Miguel Henry

How is ONErpm working out for you? Are they using (ContentID) as well?

b

I just received a Rumblefish contract as I've been researching sync. licensing opps. To clarify they take 50% of the royalty. That's more than a lot. I know, I've been in this biz for several years. A digital distributor should only be taking 10 to 15 percent. The same for a facilitator such as this company. About 100,000 youtube hits generates anywhere between 50 and 100 dollars total.

Evestus

Hey Dan,

are your ads turned off yet?
I just cancelled my CDBaby deals with Rumblefish and I'm wondering how long it might actually take to get rid of the ads?

I'm all for getting paid for my work, but at the same time I put a LOT of effort into my music videos and having an ad float on it just makes it look cheap. And it makes me as an artist look cheap. I would not mind the Rumblefish system if I could tell them that this particular channel is MINE and they don't have to collect royalties from the songs uploaded there.

I feel a little bit violated.. it's looking more and more like an Artist in todays world has to PAY in order to have the rights to GET paid. Being an artist has in many ways become a luxury.. then again.. it all sucks only as long as your creation sucks so I guess it's fair enough.

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