Earlier this week, Backplane announced the release of their new iOS and Android mobile app that appears to be designed to access all Backplane social networks, not just those of Lady Gaga and Guns N' Roses. Though they've only announced 4, including communities for Nelson Mandela and The Bible Series, CEO Matt Michelsen says they have "nearly 20" in total. With heavy lifting by Pooroldabe Lincoln, I bring you a list of 14 Backplane networks including 4 more that are music-related.
Backplane got a lot of attention when they launched Lady Gaga's LittleMonsters social network back in January 2012. At the time most people spoke of Backplane as a project of Troy Carter, Lady Gaga's manager.
However, though LittleMonsters was a Carter/Gaga concept, it inspired CEO Matt Michelsen to launch Backplane to power social communities for a much broader range of stars and brands.
In February I wrote about the appearance of Backplane communities for Guns N' Roses, The Bloody Beetroots and Condé Nast. In the comments for that post a helpful but otherwise unidentified individual known only as "Pooroldabe Lincoln" appeared pointing to a handful of other such networks.
Since then Pooroldabe Lincoln has periodically emailed me with updates on Backplane networks he's identified in the wild and we now have a list of 14 that may or may not represent the full extent of "nearly 20 communities" recently referenced by Matt Michelsen.
Four Networks Officially Announced by Backplane
Lady Gaga - LittleMonsters
Guns N' Roses - Paradise City
Nelson Mandela- Mandela.Is
History Channel's The Bible Series - The Bible Series
Additional Backplane Music-Related Networks
Kanye West's GOOD Music - GOOD Music
interest.me - KPOP.interest.me
The Bloody Beetroots - Church of Noise
BottleRock Napa - Bottle Rock 2013
A Variety of Big Brands
Cirque du Soleil - Cirque du Soleil
Coke - Coke
Red Bull - Red Bull
The Ornish Spectrum - Feel The Love
In Stealth Mode
Condé Nast - Fingerprints
Nike - Nike
Matt Michelsen can be especially proud of the Mandela network.
- Backplane Launches Social Networks For Guns N' Roses, The Bloody Beetroots & Condé Nast
- Troy Carter At Wired 2012 On Owning A Direct Relationship With Fans
- Backplane Launch "Empowers" Lady Gaga's LittleMonsters Society
Hypebot Senior Contributor Clyde Smith (@fluxresearch/@crowdfundingm) also blogs at All World Dance: Videos and maintains Music Biz Blogs. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.