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Do We Expect Too Much From Music Listeners?

ExpectationsBy Kyle Bylin (@sidewinderfm), founder and editor of sidewinder.fm, a music and tech think tank.

I often wonder if the music industry expects too much of music listeners. This might seem like an odd concern, considering that an equal portion of label executives seem to expect nothing but music piracy and concert going from today’s listener. 

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20 Run For Just 4 Seats On A2IM Board

image from shorefire.comA2IM’s annual Board of Directors election opens for voting on Wednesday, May 1, and this year 20 candidates are vying for just 4 seats the independent music trade associaition's board. Due to term limits Eric Brown (Sub Pop), Dave Hansen (Epitaph) and Tom Silverman (Tommy Boy) are stepping down. Jim Selby (Naxos) is seeking relection.  The 2013 A2IM Board nominees are:

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CEO Chris Kantrowitz On Creating The Future Of Music Storage & File Transfer At Gobbler

Gobbler-logoCloud storage is a big topic these days but specialized services for musicians are still coming into their own. Last week I spoke with Gobbler CEO and Founder Chris Kantrowitz about his unique cloud storage, syncing and transfer platform for musicians and others who work with digital audio. From his early days as a teen entrepreneur to the launch of Gobbler, his fifth startup, Kantrowitz combines a unique founder's tale with the experience of one who's faced the problems he's now seeking to solve.

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YouTube Stars Crossover: Lennon & Maisy At Grand Ole Opry, Lindsey Stirling Signs w/Troy Carter

Lennon-maisyAn increasingly wide range of musicians are building their initial audiences on YouTube. Some are video studio musicians while other perform live. But few labeled YouTube Stars have crossed over into the world beyond the web. Lennon and Maisy began that shift with roles on "Nashville" and now solidify their status with an appearance at the Grand Ole Opry while Lindsey Stirling has built on her huge YouTube success by signing a management deal with Troy Carter.

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Legendary Colorado Promoter Barry Fey Dies

image from www.celebrityaccess.comLegendary concert promoter Barry Fey, a key figure in the Colorado music scene, has died with local CBS affiliate KCNC-TV reporting that Fey took his own life. He was 73 at the time of his passing. From the 1960s through the 1990s, Fey was a key figure in the development of Denver as a destination for national touring acts, working with a list of artists that included U2, The Beatles, Bruce Springsteen, The Stones, The Greatful Dead, Jimi Hendrix, Led Zeppelin and numerous others.

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Amanda Palmer Offers To Help Morrissey Crowdfund His Next Album

image from upload.wikimedia.orgAmanda Palmer, who successfully raised $1 million from her fans, has offered to help Morrissey crowdfund his next album on Kickstarter or PledgeMusic. Morrissey recently stated publically that he can't find a label to fund a record that he syas he wants to make, in part because his doctors told him not to tour.

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Direct-To-Fan Holds Much Promise, Many Problems

Icon_landingsellBy Kyle Bylin (@sidewinderfm), founder and editor of sidewinder.fm, a music and tech think tank.

The notion of artists selling music directly to their fans holds a powerful allure. Why pay to distribute your music to iTunes and Amazon if you can set up your own online storefront? You keep a higher percentage of the sales revenue and obtain invaluable information about your audience.

This information — such as email addresses and buying behavior — empowers you to contact your fans the next time that you have new music or merch for sale.

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Watch Steve Jobs Introduce iTunes Music In 2003 [VIDEO]

image from www.ultimate-guitar.comiTunes changed the music industry forever. As Apple celebrates iTunes 10th Anniversary, take a look back at Steve Jobs launching the iTunes music store with just 200,000 tracks in April 2003. Jobs starts talking about music and the iPod about 2 minutes in and announces the iTunes Music Store at 5 minutes.

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Teen Jennie Lamere Wins Hackathon, Demonstrates What We Lose Shutting Women Out Of Tech

image from www.hypebot.comBy Eliot Van Buskirk of Evolver.fm.

At this past weekend’s TVnext Hack event, a loose consortium of geeks, hackers, and businessmen from the television and technology industries gathered in a high-rise Boston office building to compete for cash and prizes by inventing and building technologies that add to the experience of watching television.

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Fake Twitter Followers? 50 Cent And Diddy Included On Researchers' List [Updated]

Iamdiddy-twitterFake social media followers have been getting a new wave of media attention due to the research of Andrea Stroppa and Carlo De Micheli as reported by the NY Times. Now they're saying 50 Cent and Diddy have fake followers as do a number of big brands and politicians. However, only one reporter seems to have seen the research or the list and she shares relatively little information which seems rather odd.

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BitTorrent's New Startup Acceleration Program Targets Music Discovery And Usage

Bittorrent-labs-logoBitTorrent continues its legitimacy offensive by debuting an acceleration program for startups in such areas as music/video discovery and usage as well as live streaming. It's not an accelerator where you spend time in residence and give up a percentage of ownership for an investment. Instead, while investments may be forthcoming, it's a program that supports initiatives relying on the BitTorrent protocol in a variety of significant ways.

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6 Key Tactics For Organic Success On Youtube From Hip-Hop Artist Rob Scott

Scott-12YouTube can be a powerful tool that musicians use for promotion and exposure if it’s used well. However, for independent artists, it can be hard to garner a following and views. So how do it gain a following without having to buy views or fans? On Music Think Tank, Benjy Jean Baptiste explains how he was able to organically build a fanbase for the artist he managed, Rob Scott. What strategies have you found that have been effective at building a fanbase using YouTube?

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Marketers Look Forward To Twitter #Music Data Trove

Twitter_follow-299x238By Eliot Van Buskirk of Evolver.fm.

Twitter is a data goldmine, one reason its awesomely-designed new music app has a fighting chance even though it doesn’t see the whole internet. Part of that is how efficient its hashtags and other elements slice through what everyone is doing so neatly.

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As iTunes Turns 10, Former CEO Jeff Price Remembers The Day That TuneCore Launched [VIDEO]

On the 10th Anniversary of the lunch of iTunes, TuneCore founder and ousted CEO Jeff Price sent this email: 

image from www.singeruniverse.comAs documented by ABC news, Jan 25th, 2006

We were up all night, to get it live.  We ran to Best Buy to get a camcorder to film us to send to ABC as they could not get us a camera crew

 So sad what has happened to it...

 Jeff

 WATCH THE VIDEO:

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REWIND: The New Music Industry's Week In Review

Hypebot Reverse

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Getting It Done: The Week In D.I.Y. & Indie Music

CHECKMARK

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Record Store Day Drives Impressive Sales Boost

image from www.pias.com"Record Store Day is a great way to shine the spotlight on the amazing experience that independent record stores bring to music consumers," David Bakula,SVP at Nielsen Entertainment,said in a statement. "With year-over-year growth, and exclusive packages in a format that consumers value with rich content, Record Store Day will continue to be an event that drives music consumers to independent record stores."  Check out these impressive stats:

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Generosity Is The New Key To Success

image from sethgodin.typepad.comWhether you're in band, work at a record label or run a startup, you have fans. (If not, rethink how you're spending your time). How you treat those fans may be the greatest factor contributing to your succes or failure. As Seth Godin wrote,"the connection economy thrives on generosity, not need". 

Your fans don't need you; they want you - your live show, music, service, whatever. Are you generous in return?

 


Andrew Dubber: For Creators Of All Kinds The Connections Outweigh The Money

Andrew-dubberAndrew Dubber is Professor of Music Industries Innovation at Birmingham City University, and other stuff.

When you study the independent music industries, there’s a lot of talk about money and how so little of it moves around. But when you talk to musicians, the money is almost never the thing that they value the most in the whole process – and it is never, ever the reason to become a musician.

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Buying Facebook Likes Costs You Money While Reducing Real Likes And Fan Engagement

Facebook-unlikeBy Michael Brandvold @michaelsb of Michael Brandvold Marketing.

I have said a number of times you shouldn’t buy Twitter followers or Facebook likes because you aren’t buying real fans, you are just buying a number. Quite often you may be buying a fake account. Well I thought I would share a real example of someone who did buy some Facebook likes and the results of that purchase.

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The iTunes Decade As Celebrated By Apple, Mike Doughty & Industry Analysts Alike

Alternative-itunes-iconOver the last 10 years iTunes has become the dominant force in digital music sales and has gradually moved from being a loss leader to drive hardware sales to become a revenue center in its own right. Sunday is the 10th anniversary of the debut of iTunes and many in the overlapping worlds of tech and music are reflecting on that history.

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