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ListenUp.fm: Turning Streaming Platforms Into A Music Marketing Tool

image from www.narm.comWith more people streaming music online, many companies have developed products, services, and apps to enhance the listening experience. Apps like “We Are Hunted” and “Soundrop” help fans discover music and have certainly helped in bringing more features to Spotify. One company, ListenUp.fm, seeks to help artists earn more revenue by utilizing streaming music platforms to more effectively promote concerts and capture the attention of fans.

Created in Nashville, ListenUp.fm is a music loyalty rewards platform for fans that stream music online using services like Spotify or Rdio. Fans earn points for listening to music, sharing music, and purchasing concert tickets or merchandise. These points allow them to unlock exclusive artist rewards such as backstage passes or limited edition merchandise. In addition, ListenUp.fm promotes concerts based on a user’s music listening history.

 

ListenUp.fm cofounders, Mykas Degesys and Ben Fruin, met and came up with the idea while attending business school in Nashville.


The app gathers individual listening data across streaming platforms and promotes shows to the fans that are listening to an artist’s music. The company currently tracks data for fans who use Spotify and Rdio and will soon be expanding to other platforms .

 

How ListenUp.fm Works

 

When a user signs into ListenUp.fm, he or she accesses a personalized web page displaying information about his or her favorite artists.

 


The system targets fans that have identified themselves as “interested” based on their listens, shares, and spending. The goal is to get more fans attending more concerts by increasing awareness for the tours of artists that fans are interested in. In addition, ListenUp.fm has created a unique channel to reward a band’s most loyal and active fans based on natural behaviors, not incentivized ones. Artists get to see who the true fans are, not just the ones who are motivated by tasks and rewards. Fans that buy tickets to a show will rank higher than fans that only listen to or share music.

 

The app also provides musicians with a dashboard of information to help them better understand their fans and ultimately increase sales. Musicians can see valuable information like how many new fans they have added each week, top influencers and spenders, and where their fans are located.



According to ListenUp.fm,

"To the fan, we are a music loyalty rewards platform for those that use streaming music services like Spotify. In addition, our technology identifies and notifies fans about the concerts they would like to go to. On the artist side, we are a marketing platform that targets fans at their heightened moments of interest.”

 

The company rewards fans and helps artists by creating a better connection between musicians and fans.


ListenUp.fm is currently in beta. To sign up via Facebook, go to http://listenup.fm/.

 

Currently, ListenUp.fm has two employees located in San Francisco: Ryan Davidson (Back End Developer) and Vytas Degesys, Front-End Developer along with CEO, Mykas Degesys, and CMO, Benjamin Fruin, in Nashville. The company has some impressive advisors on board from the music and tech industries including: Joe Galante, Mathew Hawn, and Kevin Ross.

 

For more information about ListenUp.fm, check out http://listenup.fm/ and their blog: http://listenupfm.wordpress.com/.


Hypebot contributor Natalie Cheng (@ncswim881) is also the MusicThinkTank Community Manager. She is currently an MBA student attending Belmont University and interested in digital marketing, social media, and technology. (http://about.me/natalie.cheng88)

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