Rhapsody Offers Sage Advice To Rival Upstarts - hypebot

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Paul Resnikoff

Interesting piece and perspective on exclusives and freemium experiments. The amount of churn and free-to-paid transition in the on-demand streaming space would make any executive cry, though I've always wondered why Rhapsody has not enjoyed the same conversion success as Spotify.

In many ways, experience could be a hindrance. In the streaming space, being around in 2002 could actually be hurting the ability to see the market in a fresh way, for a range of reasons. In fact, I've heard many VCs say that some of the biggest successes come from the greenest of startups, the ones that weren't there for the early days.

Then again, I've been a sharp critic of Spotify's gigantic expenditures and financing load, not to mention their very dicey financials.

Good read.

Kyle Bylin

I think you bring up a good point. A lot of innovation does come from breaking the rules or challenging a established status quo. New entrants, though, do not have institution or history to guide them. Thus, they may try things that are hard and break through over break down. I have always believed that our experience informs our decisions, but it also prevents us from trying foolish things that could actually work out. Put simply, once you build a box it's hard to think outside of it. When you have nothing at all, anything is possible.

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Andre

I'm skeptical about using play-to-follow ratio to distinguish moochers from buyers. I've been a paying customer of Rdio for over a year, but I've never followed an artist. Until I read this article, I only thought you could follow listeners.

Since I regularly check the New Releases category, I'm not sure I see the benefit of following artists through a streaming service compared to Twitter or other general purpose social networks, where artists are much more likely to provide updates beyond album and tour launches.

I think Rdio has been shrewder in their billboard advertising by sticking to more abstract artwork evoking the music listening experience (like Apple's iPad commercials) rather emphasizing specific artist endorsements—though the Paramore deal is an exception that will probably turn out to prove Maple's warning correct.

Jason Hart

I have been a subscriber for so long, I don't remember when I started with MusicMatch, then Rhapsody. Recently Rhapsody's tech support has been less than helpful. I am seriously thinking of switching to Spotify. Could someone at Rhapsody please help me on a higher level? I think my ticket is still open.

Steve from Rhapsody

Jason,
Hi, my name is Steve, I am a cusotmer service agent for Rhapdoy, can you please e-mail me at socialmedia-help@rhapsody.com and I will be more than happy to help you with your issue. Please include your e-mail address associated with the account, your issue and any prior indicent numbers
I am sorry for your inconvenience,
Steve

Luke

I agree with Sidewinder about the need to break a few rules to bring about innovation. Looks like Rdio and Rhapsody both have a bit of work to do, but I'm sure they have enough oomph to work out the right solutions! :)

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