Today satellite broadcaster SiriusXM launched MySXM which, with some help from The Echo Nest, allows users to customize the mix of 50+ SiriusXM music channels.
When listeners first start listening to a MySXM channel, they hear curated programming from the regular SiriusXM broadcast channel. By using sliders the user can personalize the stream thanks The Echo Nest music algorithms. For example, a user listening to â80âs on 8â who wants more early 80âs dance tunes can adjust the sliders. Listeners can also reprogram the channel with the sliders at any time.
EchoNest powered Taste Profiles also build an understanding of each MySXM userâs music preference and listening trends, and their Dynamic Playlisting engine generates curated and personalized channels based on hundreds of musical attributes, cultural attributes and custom radio programming rules established by SiriusXMâs curators.
"This partnership is the most sophisticated combination of expert human music curation and data-driven music discovery the industry has seen," The Echo Nest said in a statement. "After working with SiriusXMâs music programming and digital product team for over a year, weâre confident this approach will re-shape how music services think about personalized radio."