Spotify Takes Over YouTube… For Today
As part of Spotify's $10 million first-ever ad canpaign, the music streamer is running a one-day “takeover” ad today on YouTube’s homepage.
The YouTube campaign follows the band Phoenix for a day via
an 18-minute documentary that will roll out in pieces throughout the day.
With new music streaming services from Apple, Google, Amazon and Beats'
MOG-becomes-'Daisy' preparing for launch, Spotify is trying gain market share ahead of its many competitors.
MORE: Will Spotify's First-Ever $10M Ad Campaign Help It Win The Streaming Wars? [VIDEO]
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