UK based startup Tastebuds.fm, a music-centered social dating service, today announced a $600,000 seed investment from technology group Black Ocean. Tastebuds allows users to meet based on similar musical preferences. Users enter three of their favorite artists to start.
The company launched a Spotify app in May 2012 allowing users to share tracks and playlists with new people on the music streaming service. Since then over 50,000 Spotify users have registered.
"Tastebuds has proven to be an extremely effective social connector as a massive 43% of first messages sent get a reply," according to co-founder Alex Parish.
There is also a music discovery component. "Other social services show you an endless stream of what your existing friends are listening to, but their music taste isn't necessarily of interest to you. Our unique Radio feature lets you discover new music that people just like you are listening to, right now," added Parish.
The service is available at Tastebuds.fm.