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Universal & X5 Form Unique Digital Music Partnership

image from upload.wikimedia.orgUniversal Music Group and digital music specialists X5 Music have formed  U5, a unique partnership to produce digital compilation albums from the extensive catalogs Universal’s Decca, Deutsche Grammophone, Verve and Blue Note Records labels.

image from www.hypebot.comX5 Music Group has scored #1's with low priced digital-only classical, blues and jazz music compilations with high track counts and prices as low as $.99 - $1.99 driven by SEO friendly titles like "Mozart - 100 Supreme Classical Masterpieces".  X5's "Essential Blues" hit #1 on some digital charts with 20 songs for $5 including hits by Buddy Guy, Robert Cray and John Hammond. 

The U5 partnership will curate 50+ digital albums monthly for global release. The first slate of U5 releases, available now, include the new "50 Greatest" series which has launched with "The 50 Greatest Violin Pieces” by Joshua Bell, “The 50 Greatest Piano Pieces” by Lang Lang and “The 50 Greatest Performances of Classical Music” compilation.

"We see this as the beginning of a unique worldwide partnership that will bring this extraordinary music to a wider consumer audience," X5 CEO Johan Lagerlof said. "With the addition of Universal's classical catalog, we will be able to take our success in classical music to an even greater level."

"Digital music storefronts offer unlimited self space, but a very limited end cap," Scott Ambrose Reilly, X5's North American CEO told Hypebot last year, referring to the prime self space that drives sales in brick and morter retailers.  X5 successfully cuts through the digital clutter for both labels and fans by creating these  value driven packages with SEO friendly titles. "Many of our customers are casual fans and digital music impulse buyers," according to Reilly. "We help them find what they're looking for."

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