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Bruce Houghton

Conceptually, even as the founder of a booking agency (http://www.skylineonline.com), I love this and just about anything that demystifies the booking process and empowers artists and fans. But effectively charging 25% seems excessive.

Dear GigIt,



ear to ear smiles... but also keen to address some of Carney and Hypebot's questions. Blogzspotz forthcoming...

David Beronja

I think they've got it backwards. A solution looking for a problem. My two cents.


Hey Bruce, cheers for the question. Hope this helps...

There were a number of catalysts that sparked Gigit's founding, a major factor, being the hell that is booking, full.stop. I hope you can appreciate that we are in fact less than 10 days old and we are data driven. Gigit is not a one dimensional booking platform but will address a number of value adds to the booker. Already having booked through the platform, we have seen that the booker/event planner is so pleased with the no fuss no muss foundation of the product, and the ballzout nature of the brand, that opportunity cost juxtaposed with the seemingly scary 20% figure, is in actuality worth the margin. Further to this, most of our users are true fans of music, and being able to take the onus of the booking fee away from the musician, to in fact, support the artists, seems to be of happy interest to this side of the marketplace. #shocking :) Again, if the data / usage of Gigit speaks otherwise, we will address the market's demand and have room to shift numbers. Give us some time, we will be releasing more value add and functionality to both sides of the market soon. #waitforit


two pence noted.


Great idea, I hope it grows into a resource with nationwide scope. My biggest question is: How does it address the PROs? I can't imagine they'll take long to use this to identify private parties and nontraditional venues and follow up to demand their cut.

Suzanne Lainson

If you want to introduce competitive pricing into the live music market, then this could be good. However, there are so many businesses (most of them non-music) where people don't want to publish a price that I think many dealmakers on both sides of the table prefer to have some wiggle room and flexibility to negotiate rather than stating upfront what the charge will be. (You see it in salary setting, consulting, sponsorships, startup funding, etc. One very big exception seems to be most real estate, where a price point is set, even if that isn't the final price.)

The pricing platform most designed to fluctuate on many factors is airline seating. It can be adjusted instantaneously based on inventory, demand, and who the buyer is. The price takes into account all of those factors, but the buyers don't know who is getting a different price than they are.

The issue with celebrity-selling sites is how to create ease of use while at the same time maintaining the proper image of the celebrity. Anything that reveals lack of demand or sets the price too low can be a negative for the celebrity. Of course, some celebrities want to set their prices low to promote a "populist" view of their services. They benefit if low price drives demand, thereby selling out their services.

Music Industry Expert

Are fans more inclined to pony up the entire artist guarantee or do they want to buy a ticket for that show? I think Gigit will have a hard time gaining traction. Best of luck!

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