At TechCrunch Disrupt, Lady Gaga manager and technology investor Troy Carter talked about how technology is changing the music industry. “I don’t think tech has screwed the music industry, the music industry has to adjust to change," said Carter. "When people in remote villages throughout the world can access music, it’s a good thing.” he said. Two areas are particularly ripe for disruption, terrestrial radio and live touring, according to Carter.
“People just get in a car and turn on a local station," but that will change soon, says Carter. "It’s going to be interesting when you get in your car and you’re listening to a 17-year-old kid in Russia.”
Increase Tour Revenue 100%
On live concerts, "The touring business is still antiquated," stated a visibly frustrated Carter. "If there was actually daily that could tell me how many tickets we could sell in X city, whcih venues we should be playing, I think you could increase revenue by 100%."