Music Marketing

Will Twitter #Music Grow From Artists Tweeting About Their Placement?


Twittermusic-591x420By Eliot Van Buskirk of Evolver.fm.

The nicely-designed Twitter #Music app for iOS made a big splash when it was released a couple of weeks ago, quickly becoming the most popular music app in iTunes.

Then, inevitably, once people who were interested had installed it, that ranking fell, leading, also inevitably, to a round of denunciation this week about how it was a flash in the pan.

Indeed, Twitter #Music faces a bit of a chicken-and-egg problem. It will only improve as a music recommender if more people keep using it, and keep sharing what they’re #NowPlaying on Twitter. Marketers are hoping they do, but they’re not the only ones paying attention.

 Twitter’s Popular and Emerging charts have become tweet-fodder for artists and fans alike, which could spawn both the chicken and the egg, lending momentum to thus burgeoning platform — momentum it needs, because it’s ignoring the non-Twitter part of the internet that We Are Hunted used to see.

What’s happening is this: Popstars are seeing themselves on the charts – don’t call them vain, because pretentious authors do the same with their Amazon book rankings – and then (what else) tweeting about it. Also, fans are tweeting about seeing the artists they like in the charts, or about finding stuff on the charts. In other words, we might be seeing this chicken pull itself out of the egg.

A Twitter spokeswoman sent Evolver.fm the following examples of artists tweeting about their chart placement, after we asked them to keep us posted on anything interesting going on over there:

Twitter also points out that fans are eying these charts and tweeting about them too, which could add to the cycle:

And here’s the part where we gratuitously tell you to follow us on Twitter.

 

admin on 05/09/2013 in Music Marketing | Permalink | Comments (0)
Share on:
Top