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According to Apple, iTunes Radio will have 25 Million song titles in its library versus Pandora's 900 Thousand; additionally, iTunes Radio will be native to IOS7 devices. Finally, an add-free Pandora subscription is $3.99 per month versus Apple's $1.99 per month with iTunes Match subscription. I have been a Pandora user since it has been available on my iPhone, but I plan to try out iTunes Radio immediately and will switch altogether if it only matches or is relatively close to matching my current experience with Pandora.


Apple's strategy is not to be ubiquitous across every platform, but to bring more value to its own platform; subscriber retention, new subscriber adoption, and affecting defections from competing platforms onto Apple's platform.

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