In business classes, students learn how to create a SWOT analysis. Creating a SWOT can help you build a better marketing plan. For people trying to market their music, a SWOT analysis can help you understand your music’s position and identify opportunities. Check out more on how to make a better marketing plan with a SWOT analysis on David Roberts’ post on Music Think Tank.
“...a SWOT analysis is the best way to get a handle on a band’s current position in a market and what the next steps should be. Having one in hand will help you determine what the steps of your marketing plan should be and how best to approach the next 2-3 months of marketing for your band.”