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Suzanne Lainson

Glad there's been some research about this. Constant communication and accessibility are what these music fans expect now. Musicians who can't do this are at a disadvantage and I suspect for this music community, a musician's music is secondary to his/her communication skills.


Great post Bruce,

I like the Artist as a Friend explanation. It appears that fans value transparency and artists who are open. This statistic stood out to me.

91% say it’s OK if an artist has some flaws – it makes them human and likeable.

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