Audiam Brings YouTube Revenue Service To U.S., Increases Royalties To Musicians

Audiam-logoAudiam, a recently launched service by TuneCore co-founders Jeff Price and Peter Wells, helps artists generate revenue from their YouTube videos as well as use of their music in others' videos. The service is now available in the U.S. and, though they do charge a 25% administrative fee, they are now giving artists 100% of revenue earned on their own videos.

Audiam's launch in the States brings a new revenue stream to many artists from their music videos and the use of their music in other videos on YouTube. They've also expanded the service to include labels and publishers.

YouTube has a number of restrictions on making money from advertising on musician's videos including requiring the use of Google's AdSense ads and reaching certain minimums before receiving payment. Audiam eliminates those requirements and allows musicians to get started for free with higher paying ad inventory.

In addition, rather than going through other services to get licensing revenue for use of their music in videos or as covers, artists who have difficulty meeting YouTube's licensing program requirements can now benefit from that usage.

To keep track of how things are going, Audiam now provides a reporting feature that tracks use of one's music in other people's videos.

Audiam also announced:

Jason Mraz as their first publishing-only member.

$50,000 in revenue for artists in the first four weeks of their program.

A cross-promotion with FreePlayMusic to provide over 1900 pre-cleared songs for free use in YouTube videos via freeplaymusic.com.

This is great news for everyone involved from musicians to those who just want some cool music for their videos. It also opens up marketing and fan relation possibilities through cover song contests and the like for more than just the marketing boost.

More: TuneCore Founders Jeff Price & Peter Wells Launch Audiam To Help Artists Make $'s On YouTube

Hypebot Senior Contributor Clyde Smith (@fluxresearch/@crowdfundingm) also blogs at Flux Research and Crowdfunding For Musicians. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.

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  1. What does this mean?
    “…though they do charge a 25% administrative fee, they are now giving artists 100% of revenue earned on their own videos.”
    So for Jason Mraz, Audiam takes 0% from the revs generated by ads on his videos, but takes 25% on ads shown on User Generated Content that is using his music?
    Please clarify.

  2. Hope this clarifies,,,,
    Free for anyone to sign up, Audiam customers make money on YouTube in two ways:
    1) From advertising placed on their own YouTube videos.
    2) From advertising placed on other people’s YouTube videos using their music.
    There is currently no way for an artist to make both 100% of the money from their own videos while also making money from other users’ videos using their music. Audiam changes that.
    Advertising On Artists’ Own YouTube Videos
    Although artists can currently go direct with YouTube to make 100% of the advertising money on their own videos, they must first sign up directly with YouTube, set up a Google AdSense account and meet YouTube’s set earning minimums to get paid. They also do not have access to the entire spectrum of higher paying and other types of video ads and analytics. With Audiam, artists can click one button, have no earning minimum and can potentially make more money with access to higher paying video ads and more analytics – all while still making 100% of the money generated by their own videos.
    Advertising On Other People’s Videos
    Most artists cannot enter into the separate direct licensing deals with YouTube needed to make money on other people’s videos that use their music. To date, they’ve had to go through existing third party entities, which typically take 10-50 percent of the artist’s overall money, including the money generated from their own videos.
    With Audiam, artists can now get 100% of the money from their own videos, participate in higher paying advertising and make money from other people’s videos using their music.

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