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Even with the shift and drop in focus, e-mail marketing could easily represent the best opportunity to communicate and engage with the core audience of a brand/band. Instead of using up 55% of a marketing budget to flood your e-mail list with a less than relevant newsletter each month, brands/bands/agencies will allot 32% and look to implement a more focused approach. Hyper-targeted, one-to-one marketing is the future, so long as it is presented as less intrusive and fully transparent.

Julius Minor

I think list building will always have an impact on marketing for the simple fact that all of the other channels except maybe a few.. all require "email address" to have an account...

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