Look in the mirror - is the image you project true to your reflection? How you represent yourself behind the scenes is just as important as how you carry yourself on the stage, in the studio, in the office, or on the streets. Offering important research and experience driven examples, Mackenzie Carlin stresses the importance of clear and directed branding in today's music business on MusicThinkTank.com
"Typography plays a key psychological role in how people view your music. If you want to attract new fans and retain loyal ones, it’s important to consider your visual representation in print, online and everywhere in between. A picture says a thousand words, but people spend an extraordinary amount of time reading text."