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Fraunhofer's Steffen Holly On Why Traditional Radio Lost Influence

Steffen-hollyBy Andrew Apanov of Dotted Music and Stand Above The Noise (now seeking patrons at Patreon).

In this Stand Above The Noise episode, Steffen Holly talks about AUPEO! Personal Radio, which is a service similar to Pandora or Last.fm. He explains the difference between an on-demand streaming service (like Spotify) and personal radio, mentions the licensing challenges an online radio service like AUPEO! faces, and expresses his thoughts on why traditional radio has lost its influence in the music scene.

This is the first part of an interview with Steffen Holly, CTO of AUPEO! at the time of the interview in 2012. Part 2 will focus on tips for artists including how to get their music on AUPEO!. Holly currently leads the business unit of Media Management & Delivery at Fraunhofer in Berlin.

Steffen Holly on Why Traditional Radio Lost Influence

00:34 - What is AUPEO!

02:59 - Challenges of running a music streaming service

05:46 - A difference between licenses for a radio and an on-demand music service

07:39 - What's the role of a traditional radio

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