Fraunhofer's Steffen Holly On Why Traditional Radio Lost Influence - hypebot

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first of all, AUPEO is a terrible name. secondly, the studies refute Holly's self-serving assertion that radio has lost influence. #1 place for music discovery is still traditional radio, and not by a slim margin either. look at spotify's top 40 and compare it to traditional radio's top 40 and you'll see that they're nearly identical. people can listen to almost anything on spotify, but they don't. and that's because people hear new music first on traditional radio during drive time, and then when they reach their destination they do more extended listening online. pandora, spotify, and youtube are terrible for music discovery. but a lot of people are going to those services to listen to music that they recently heard on fm radio.


I feel like Soundcloud and iTunes radio are fluent. Spotify, Rdio - not yet in Russia.

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