Wednesday Twitter introduced "conversations," a new way of displaying the first tweets of a discussion in your home feed. This week Twitter's new Chief of Commerce, Nathan Hubbard, also discussed the future possibilities for ecommerce on Twitter. Taken together these developments are a reminder that Twitter's ongoing evolution has mostly been a boon to music marketing and sales.
You may be sick of hearing about it, but Miley Cyrus' VMA performance is yielding an impressive bump in social media activity. In the days following "Twerk-gate", she's seen a 112% rise in social activity compared to the week before, according to MusicMetric Her social stata from August 24 to August 28:
By Eliot Van Buskirk of Evolver.fm.
Are you in a band? You should probably make sure Shazam has your music in its system, because according to the company’s figures, it generates one out of every ten digital song sales on the planet. If you add other popular music identification apps such as SoundHound, it doesn’t seem like a stretch to estimate that at least 15 percent of global digital music sales stems from song ID apps.
NPR recently ran a feature about local public libraries building streamable and downloadable collections of digital music from local musicians. It's a powerful way for libraries to serve members of their community. In fact, even at libaries that don't have such special programs, there are a variety of ways you can promote your music through normal things libraries do.
From Nielsen Entertainment's The Insighter.
This past Sunday, the 29th annual MTV Video Music Awards invaded Brooklyn, NY’s spanking new Barclays Center, crowning many music megastars like Justin Timberlake, Bruno Mars, and Taylor Swift with Moonmen. In 2012, we saw sales lifts of up to a whopping 353% directly following the broadcast— here’s the scoop on this year:
Now that North America has widely embraced electronic music, it’s become the scene to watch and capitalize on for brands and marketers. Taking that into account, online ticketing platform Eventbrite conducted a study comparing the behaviors of “EDM” fans versus fans of “other music” genres polling 1,019 U.S. adults. The study revealed - perhaps unsurprisingly - that electronic music fans are much more engaged socially both online and off. While observing the data is insightful, I'd like to take the stats and compare them with some first-hand comparative analysis.
With the debut of "The Silver Gymnasium" right around the bend, Okkervil River turned to frontman Will Sheff's childhood for creative marketing inspiration that's connected to their music. Sheff worked with a game designer to create an 8-bit nostalgic game set in a small town. In a bonus move, NPR created an interactive web app based on a map of Sheff's hometown.
Warner/Chappell, the music publishing arm of Warner Music Group, announced three key appointments today. Ann Sweeney has been named EVP Digital Strategy & Policy, expanding her global role. Stephen Dallas has been appointed as Vice President, Digital Legal Affairs & Business Development. Both will based in New York.
New on Hypebot's Music Industry Jobs Board is a social media and marketing internship at music tech startup Tixr, a job opening for a web product manager at CDBaby. There are also openings at WXPN, Smithsonian Folkways, Spark Music Management, PledgeMusic, and more,
Details on all these opportunities and much more are on Hypebot's Music Industry Jobs Board. HIRING? Post Your Job For Just $29:
With concerns about profitability and iTunes Radio about to launch, there's a lot of uncertainty around Pandora's future. But one recent report from IBISWorld claims that Pandora will continue to dominate web radio. Given that its stock recently hit new highs and mobile advertising is showing strong growth, Pandora actually has a lot going for it at the moment.
Electrospective launched last summer featuring electronic music back to 1958 from EMI, Virgin, Parlophone and Mute. It's been a fairly low key project but yesterday they raised their profile with the Electrospective App combining their historical perspective with Spotify resources to provide a unique look and listen to electronic music. The app combines multiple playlists, Electrospective's historical timeline and a playlist generator for a focused approach with an expansive feel.
Ian Anderson is the co-author of "100 Music Kickstarters to Learn From" on LaunchAndRelease.com.
75% of all music Kickstarters raise less than $10,000, according to Kickstarter.
Carsie Blanton raised $9,232 in the first 24 hours of launching her “Jazz is for Everybody” project which ends on Saturday, August 31st.
Spotify has been without a head of global business development for almost a year, following the departure of Gerrit Meir, who lasted just 12 months. The position has finally been filled by Jorge Espinel, who for 4 years has worked in digital strategy at 21st Century Fox and News Corp,
Yahoo! Music, the web giant's music news site, has tapped into The Echo Nest's Dynamic Music Data solution to discover and deliver reviews, blog posts, artist images and social network activity. This multi-year agreement will see The Echo Nest sending music data about hundreds of thousands of artists in real time to Yahoo!.
FYF Fest, originally the Fuck Yeah Fest, hit ten this year with an impressive if irregular past and the widespread view that FYF had grown up. Prior to last weekend's edition, founder Sean Carlson spoke with The Daily Swarm in an extended interview. It includes a number of points about how Carlson is "Taking DIY Spirit to the Next Level Without F***ing Up" most of which focus on the fan experience.
The folks at JustGo Music managed to slow down Steve Aoki's manager Matt Colon long enough to discuss how Aoki got so famous online. Aoki has capitalized greatly on his over-the-top personality and his web presence reflects that personality. Yet Colon says the biggest secret has been making the shift "from promotion to entertainment" and pursuing choices that lead to higher audience engagement on social media.
Robin Thicke fatigue may have finally set in as the UK singer's song falls to #3 on the Spotify US chart behind Avicii and the unhyphenated Jay Z, In the UK Lorde tops the chart.The Spotify Top 50 is the most-streamed songs of the previous week, market-by-market. The Social 50 is the most-shared songs - those that have been most shared with other Spotify users, including via Facebook and Twitter.
MLB Advanced Media, Major League Baseball's digital media division, has acquired worldwide distribution rights for a major music festival. The Global Citizen Festival, set for Manhattan's Central Park on September 28th, features a lineup that includes Stevie Wonder, John Mayer, Alicia Keys, and The Kings of Leon.
This week Facebook introduced Shared Photo Albums giving you the ability to create an album and have groups of people contribute pics. It's being gradually rolled out but soon you should be able to create shared albums for events or special campaigns that have marketing power on their own while deepening engagement with one's Facebook fans.
Helsinki and New York based startup ThingLink has closed a new $2 million financing round led by Helsinki-VC firm Inventure Oy. Other participants include angel investments from former Tumblr president John Maloney, the CEO of Fremantle Media. Thom Beers of Trimaran Capital Dean Kehler, SoundCloud CTO Eric Wahlforss, and TEKES, the Finnish Funding Agency for Technology and Innovation.
Grooveshark has reached a settlement and signed licensing agreements with Sony/ATV Music Publishing. This follows a similar settlement and deal earlier this month with EMI Publishing. While disputes with Universal and others still continues, the two deals move the controversial music streamer closer to legitimacy.
For folks concerned about a vinyl bubble, Whole Foods' addition of vinyl to a select group of stores is surely confirmation that the end times are nigh. Yet any serious bubble watcher knows this is likely just the beginning of a broader appreciation and monetization of vinyl that will go beyond vinyl sales alone. In Whole Foods' case adding vinyl is both a marketing move and a possible sign of the transformation of Whole Body departments into Lifestyle Stores.
As we head into the Labor Day weekend Spotify has released a list of its most streamed tracks from June 1 – August 20th. Not urrpsingly the top hits of the summer were Blurred Lines by Robin Thicke, We Can't Stop by Miley Cyrus and Radioactive by Imagine Dragons. Listen and view the list of Spotify's Songs of Summer ’13: