(UPDATE 2) Rolling out for mobile users starting today, Spotify’s new Browse page offers curated Songza-like mood and location based playlists. Browse will be gradually added for iOS and Android users, and will soon be available across all platforms, according to Spotify. New feature's include:
- Music for every mood: "More than just genres, listen to a playlist for romance or a collection of face melting guitarists"
- Browse for what’s hot and what’s new: the latest album and single releases from favorite and recommended artists, and a collection of top lists
Expect more rapid innovation as Spotify and others in streaming music prepare for increased competition from Beat's Daisy which promises to emphasize curation, free iTunes Radio and more.
Mood based playlists and the Browse page, are part of Spotify's recent efforts to improve music discovery. The still not profitable music streamer also pays lower royalties for playlist streams vs. on-demand listening.
In addition to the just launched Browse page, music discovery on Spotify includes following friends, artist streams and curators along with the recently launched Discover page which offers personalised recommendations, based on the combination of algorithms powered by The Echo Nest and user data.
“We don’t rely on one source for recommendations in real life - and music discovery can’t be one-dimensional,” said Gustav Söderström, Chief Product Officer, at Spotify. “Our three-dimensional approach now combines the human touch with strong social features and unique technology from over five years of experience.”