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Cool parallel!
There's an incredible wealth of literature that can yield those "a-ha" moments when you replace "brand" or "start-up", or "entrepreneur" by "band"... That is, if you've at least mildly convinced yourself that "business" isn't a dirty word for a musician. For example, another great book by Godin, "Purple Cow" - i.e. if you want to stand out, make something remarkable, noticeable, risky (and that last bit's the hardest to come by). Kiss were a purple cow, The Darkness were a purple cow, Gangnam Style was a purple cow, etc...

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