Irving Azoff's Azoff Music Management has announced an investment in social media marketing and online talent management agency Digital Brand Architects . In addition to digital marketing consulting, DBA applies the talent agent model of CAA, WME and others to online influencers. Azoff clout and connections could offer new opportunities for these clients, just as DBA can add online and brand reach on behalf of Azoff's roster of artists.
No details of of the investment were announced.
DBA was founded in August 2010 by Karen Robinovitz, Raina Penchansky and Kendra Bracken-Ferguson. On behalf of Azoff Music Management, Allison Statter will join the DBA co-founders as part of the management team.
"DBA is a company we believe has the ability to define new ways for online talent and influencers to build exceptional brands of their own," said Azoff. "It's an exciting time in the digital space and joining forces with the talented women at DBA will catapult Azoff Music Management into the growing world of media talent. We are looking forward to helping build the DBA business and also bringing opportunity to our existing clients through DBA's expertise in the digital world."