What Social Media Is Doing To Music (Hint: It's Not Good) - hypebot

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PhilipClark

Absolutely disagree. Do we really want to go back to being limited with choice and having Clear Channel determine what we are and aren't exposed to?

Absolutely, there is less permanence in today's music listening experience. But, to me, that's a GOOD thing. If something really grabs me, then I purchase it and listen to it a few times, giving it its just due. But I sort of love that I rarely listen to the same song twice nowadays. It's certainly less boring.

Tamas

I totally disagree too.. in so many points. Not to mention: you are talking about yourself, your habits, which is NOT statistics...

Tony Hymes

I agree with you that more choice is better, and in no way was I glorifying the old gatekeepers of the music business.

What worries me is your argument. If you rarely listen to the same song twice, when do you become a fan of a band? Because you say that when "something really grabs me, then I purchase it and listen to it a few times, giving it its just due" then you say "I sort of love that I rarely listen to the same song twice nowadays," are we to understand that you rarely buy music nowadays? Did you just prove my point?

Tony Hymes

This is definitely "a personal example." But what the essay reflects are my habits within the greater context of social media and how the internet has changed how we consume things. There are certain things that don't need to be defined by hard statistics.

Number of people on the internet = increasing everyday
Number of people on social media platforms = increasing everyday
Number of connections being made on social media = increasing everyday
Number of minutes in the day = constant

This is where the problem is created, so many things to connect to, so many new bands to listen to, but at the expense of what? Other things, other bands. Every time you read an article on reddit about Miley Cyrus's new hair (among other things) you are taking time away from something else you care about. That's just how time works, nothing subjective there.

Sure, there are people who spend $10 to support every band they have ever listened to. There are people who can read two webpages at once, post to Instagram, actively listen to a new band's performance quality, cook dinner, and teach their kids what morality is all at the same time...

These are fantasies, all of us are limited by what we can take in for various reasons, some of us are more talented at absorbing, engaging, multitasking, and connecting with things than others, but time is universal. And we all spend it at exactly the same rate.

Kris

Overall this article proves a valid point regarding, "More is NOT always better" especially when you look at the Music Industry today. As a deejay in the 90's I was a serious fan of music and purchased as much as I could when deejaying in the clubs etc. in the 2000's I become a Music Producer because of my overall love for music wanting to learn more and create it. In 200 I started noticing a Massive change with illegal downloading occurring and no one really cared about buying music anymore because it was able to be downloaded for FREE (I knew that it was only a matter of year that this would cause a dramatic disaster and it has today). With so much songs being pushed in someones faces it is very difficult for their attention span to prolong more than a minute because of the overwhelming abundance of songs out there.

PhilipClark

Well, today, I BOUGHT the new Foreign Exchange. I BOUGHT the new The Internet and I BOUGHT the new Snarky Puppy. So no.

They were just that good. I voted with my wallet.

Future Plan

You touch a very important point: the more information you get the less you pay attention to it. The same with music. A well made statistic would help us to understand what is the percentage of listeners listening to a track till the end and how many are skipping just after the first 19-20secs even if they like it.
Still nobody, and not in this articke too, really understands where we are going from here: is this kind of way of listening to music to stay or we will change again our habits.

Tony Hymes

Hard to argue against that, if the system today is working for you, then let's just continue listening to great music!

Tony Hymes

Yeah, I absolutely agree, plus there are so many different places where people are pushing songs to us, which taken individually are very cool but when put together make everything completely illegible!

Tony Hymes

I wish we knew where we were going, because I don't think we even really know how we got here today. I do make one semi-prediction, a trend that we are already seeing today, which is the rise of content-specific social networks that are not based around connections with people you already know but create connections based around common interests. These platforms will never achieve the scale of things like Facebook or Twitter, because they will be limited to true fans of a topic (like music or art or aviation) but through the separation of different types of content sharing, we can go back to choosing where we put our attention, instead of opening the untargeted fire hose of the Facebook news feed. Will that improve the situation overall? I have no idea, but I certainly hope so!

E.S.

You bring up great points. I think social media works well for established artists, but breaking from nothing is very hard thru social media. And the trend of doing covers of big songs is also just noise and only in very few cases has resulted in a real career. A blimp on the mainstream media radar is not a career.

jaydoubl

It's not just the internet... its technology. To make music is cheaper than it used to be, so more music is being churned out at the same time more folks are having web/social access. Its the wild west now, but in time the music aggregators will find a way to push the cream of the crop out, because they will figure out the more they push good music by highlighting it, the better for their bottom line. The number of times we listen to music is truly getting less & irrelevant,but is that necessarily a bad thing? Times have changed, attention spans are shorter, everything moves fast these days... At the same time the likes of spotify have exposed artists music to regions they would typically not be able to market at... Unless the labels are able to payola streaming sites.. the sky is the limit for the possibilities of music, once they have established ways to highlight "good music"

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