Tracks on Amazon are cheaper than on Apple's iTunes 78% of the time according to a new study; and albums can be as much as 50% cheaper. The analysis looked at Billboard's top 20 singles and albums, as well as CMJ's top 20 albums, to account for indie releases.
The results of the Techspot study showed that Amazon offers a better album price than iTunes 77.5% of the time. For shoppers purchasing Billboard's top albums, Amazon music downloads are cheaper 84% of the time. Looking at the price difference of 160 albums across the stores, Amazon's albums averaged $1.08 cheaper.
While not always matching Amazon's low prices, flash sales on Google Play made it a lower priced alternative to iTunes, as well.
But lower prices have not meant more sales. according NPD Group syurveys, 63% of all digital music sales till happen through iTunes.