Dan Zarella, the scientist of retweeting and related pursuits, recently released updated tips on increasing click-throughs on Twitter based on new data. It includes a surprising tidbit related to the Paper.li publications one sees announced on Twitter as well as some basic practical notes. In a separate post, Zarella discusses the difference in retweets when uploading pics directly to Twitter versus including links to photo services such as Instagram.
Dan Zarella always provides some food for thought. Keep in mind that his data is aggregated and his conclusions are based on what most people do. Your audience may be totally different. For example, if your fans live a life of darkness and stay up all night, that might be a better time for you to tweet.
How To Get More Click-Throughs on Twitter
Dan Zarella looked at factors correlated with click-through rates on Twitter. In this case click-throughs refer to people clicking on the link in a tweet.
Write tweets between 120 and 130 characters - longer beats shorter.
Place links about 25% of the way through - that's the kind of thing you only get from statistical analysis.
Tweet your links at a slower pace - surprisingly rapid drop as tweeted links increase per hour.
Choose the right words and phrases - Zarella includes best and worse words.
Experiment using the paper.li system - "daily is out" was the most positive factor for click-through rates to an astonishing degree.
Use action words: more verbs, fewer nouns - plus more adverbs, fewer adjectives.
Tweet on the weekends - Friday, Saturday and Sunday beat Monday through Thursday.
Tweet later in the day - afternoons beat mornings.
Check the post for illustrated stats. The Paper.li stat surprised the heck out of me and is making me reconsider it as a marketing tool.
How To Increase Twitter Retweets With Images
Zarella has also looked at the correlation of retweets and images including the difference between uploaded images and photo service links.
What he found was that people are much more likely to retweet tweets that have pics that are shown in the Twitter feed and much less likely to retweet tweets that simply have links out to services like Instagram.
Check the post for graphics and details. The differences are dramatic.
Note: I'm not sure when this post went up so I'm not sure how recent this data is which can matter given ongoing changes in web services. Zarella is one of those bloggers who doesn't date their posts. It's something I've only seen marketers do and I'm guessing there's a correlation somewhere with increased readership of older posts when they're not dated. But, honestly, it's an annoying choice and one that makes his information potentially less useful than one would like.
Hypebot Senior Contributor Clyde Smith (@fluxresearch/@crowdfundingm) also blogs at Flux Research and Crowdfunding For Musicians. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.