Today EU subscription music streaming service WiMP launched WiMP HiFi, a streaming music service with lossless music in CD quality. Its is available for Sonos, Bluesound, iOS and Android at double WiMP Premium price. At launch, WiMP HiFi was named HiFi-product of the year by Scandinavian magazine Lyd & Bilde (Sound & Image).
WiMP also simultaneously opened an editorial feature series called High Fidelity.
WiMP HiFi joins the ranks of new WiMP services: Both WiMP DIY (do it yourself) and WiMP Professional launched this spring. WiMP DIY offers unsigned bands and artists to release their music through WiMP and other streaming services, with the consequent possibility of being promoted by the WiMP editors. WiMP Professional enables public music streaming for the business market. WiMP also recently launched the concert series WiMP Live, with performances from artists including Jake Bugg and Gabrielle Aplin presented and made available for streaming
WiMP is currently available in Norway, Sweden, Denmark, Germany and Poland.