The game has changed significantly for indie artists. Gone are the days where being on a VIP play list at a local bar gets you noticed. Half the battle is learning to utilize the tools this technological era has handed to and demanded of you - like it or not. Revisit the conversation about the "pay to play" movement and browse some key points to consider while marketing yourself with Ken Dardis on MusicThinkTank.com.
In reality, music consumption AND marketing have changed dramatically over a short period of time. Artist methods of promotion have remained stagnant, aside from the addition of social media (which mostly ends up a time-drain)."