By Hannah Clark for social media management platform Hootsuite.
Before social media was a thing, the Beastie Boys were laying out beats and rhymes that inspired a generation. Since 1986 they have had seven albums that went platinum (or better), sold 22 million albums in the US and 40 million albums worldwide, making them, according to Billboard, âthe biggest-selling rap groupâ since 1991.
Growing up in the 90âs around New York City, I was influenced by the vocal stylings of my three favorite MCs and musicians, Mike D, MCA and Ad-Rock. Even after all this time, I still like my sugar with coffee and cream. These days however, there is much less dancing around my room to License to Ill, Check your Head and Hello Nasty. But I still blast Intergalactic and No Sleep till Brooklyn in my headphones while working at HootSuiteâs Vancouver headquarters, and it got me to thinking: Some of these (poignant, ahead of their time) lyrics would make excellent social media lessons.
So, what to do? I decided to bring both worlds together.
1: âWell, now, donât you tell me to smile / You stick around Iâll make it worth your whileâ
Beastie Boys w/ A Tribe Called Quest â Target Center, August 10, 1998.
Image via Dave Toedter via Flickr
Of course you want loyal followers, and trust is one of the most important elements of social media. So, make sure your audience knows that they are following you because you will give them what they want to see. The worst thing a brand can do is harass their followers with product pushing and spam. Take time to come up with a social strategy based on the needs and wants of your specific audience. When you put out content that holds your followers attention, they are more likely to share it with their followers, increasing your reach. #retweetsonretweets
2: ââCuz you canât and you wonât and you donât stopâ
Youâre going on vacation to Hawaii for the next week?! Ugh, Iâm jealousâ¦ and Iâm hoping you took time to schedule posts for your social media accounts. Even though you may be mentally checking out of work for the next week- that doesnât mean your followers are as well. Instead, check your head, and be sure to populate your queue beforehand with tweets, posts, or other material that wonât leave your followers wondering why you are MIA. Scheduling your posts is an easy way to maximize both your presence and outreach in your social sphere. If you are using HootSuite, the dashboard makes it easy to schedule posts for your accounts.
3: âShouts to my peeps let me know if you feel somethingâ
On social media, it is not all about you. Big brands have always been involved with community and philanthropy, and are now amplifying their involvement on social media. This can be a great way to engage with your market. By creating a sense of âweâre all in this together,â you grow a connection that goes beyond your products.
Back in February, New York City OG @adrock posted a tweet that had nothing to do with himself, and everything to do with his friend Brent Arnold. Brent had started a Kickstarter project for his solo cello album, and of course his friend Adam was right there to support and promote him.
good morning. my friend and softball teammate Brent saysâ¦âhey check this guy outâ http://t.co/H72V3Rfy
â ADROCK (@adrock) February 6, 2013
4: âYou gotta fight for your right to partyâ
I bet you knew this was comingâ¦ On social media, you are an ambassador for your company or brand. This means fighting for what you believe in, whether it be your strategy, direction or even certain Tweets. See something that needs improvement? Push back, respectfully of course, and make your opinions heard. Two heads are better than one, so get in there and voice your opinion.
5: âSo, so, so, so listen up âcause you canât say nothinââ
Man, listening is important. If youâre running the social media for your business, listening to your audience is essential. Without listening you may be missing out on vital information, and opportunities to engage. Is your product having issues? Youâll probably find out on social media. Is there discontent with competitors â youâll find out on social mediaâ¦ Are your own employees having issues with the company â find out on social media.
Consumers are taking to Twitter, Facebook, Google+ and LinkedIn to look for jobs, find recipes, hear news alerts, even to find out what to wear on Saturday night. In the ever changing environment that is social media, it is impossible to know what content to produce without first listening to what your audience is saying. If you need insight on social listening, well itâs your lucky day. Check out our Intro to Social Listening with HSU.
So there it is. The Beastie Boys not only continue to bring the rhymes and the beatsâ¦ theyâre bringinâ the social media knowledge as well.