Retweeting and getting retweets is a big part of the Twitter music marketing game. TrackMaven, a competitive intelligence data gathering service, recently released a free "Retweet Report" based on an analysis of 1.7 million tweets. Jeff Bullas then compiled and discussed 9 tricks one can use to increase the likelihood of being retweeted. Though I never turn such insights into a one size fits all rulebook, I find that experimenting with such details does change the response one gets on Twitter.
"The Retweet Report" is available as a free download from TrackMaven. They look at correlations between various actions and the numbers of retweets on Twitter and came up with a nice mix of the obvious and the surprising.
Jeff Bullas teased out 9 especially useful points for getting retweets:
9 Tricks For Getting More Retweets On Twitter
#1. Tweet on Sundays
#2. Tweet between 10pm and 11pm
#3. Use more hashtags
#4. Position your link 90% of the way through the tweeet
#5. Use pictures on Twitter
#6. Implement Twitter picture previews when tweeting
#7. Use “Retweet” not “RT”
#8. Use exclamation marks when tweeting
#9. Use UPPERCASE on Twitter
I'm not sure I can bring myself to use UPPERCASE in my tweets but I guess that's what separates the real winners from those of us who lag behind!
[Thumbnail image courtesy Rosaura Ochoa.]
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Hypebot Senior Contributor Clyde Smith (Twitter/Facebook) is building a writing hub at Flux Research. To suggest topics about music tech, DIY music biz or music marketing for Hypebot, contact: clyde(at)fluxresearch(dot)com.