SoundCloud has become an important part of the musical web's infrastructure. It plays a particularly strong role in music marketing and musicians are finding ways to make use of it that go far beyond simply tossing up some tracks in hope of finding listeners. Here are 5 examples of music marketing from SoundCloud's SoundCheck blog.
- ReverbNation - Join 100,000 musicians doing well by doing good
- Bandzoogle - Build a website and store in minutes
- IndiMusic.tv - Your music videos worldwide
- Fliptu - Free social aggregation tools for musicians and music companies
- Music Business Association - The future of music commerce
- Belmont College - Music industry education and more
Learn more about advertising on Hypebot and MusicThinkTank:
Hypebot's Most Read Post Of 2013: Complete Image Size Chart For Facebook, Twitter, Pinterest, YouTube & Other Social Networks
Good design has never been more important. But recent changes to Facebook pages, Twitter headers, YouTube channels and other social sites has made it rather difficult to get the size of your images just right. So bookmark this page, and the next time you're about to post a picture or change your profile image, refer to this handy cheat sheet.
2013 was an eventful year in which a lot of things happened but only a few of my expectations and predictions were fulfilled. So rather than predicting things I'm going to share some specific trends related to music and tech that I think are worth keeping in mind as one evaluates the New Year. In addition I'll include comments about their relevance to DIY and indie music as appropriate.
Retweeting and getting retweets is a big part of the Twitter music marketing game. TrackMaven, a competitive intelligence data gathering service, recently released a free "Retweet Report" based on an analysis of 1.7 million tweets. Jeff Bullas then compiled and discussed 9 tricks one can use to increase the likelihood of being retweeted. Though I never turn such insights into a one size fits all rulebook, I find that experimenting with such details does change the response one gets on Twitter.
2013 was the year of YouTube and Beyoncé. Almost every music video below is delivered for free by YouTube. More importantly, 2013 solidified YouTube's place at the heart of the new music industry, from YouTubers to major pop stars, as a source of distribution, marketing and monetization. And Beyoncé. Beyoncé won the Christmas season with a late in the game iTunes release that provoked strong response. But many others made an impact as well as illustrated by these music videos from the best of 2013.
In this episode of the Deep Dive podcast, we are joined by Darren Hemmings, who runs the digital consultancy Motive Unknown and curates the music industry newsletter the Daily Digest. We talk with him about the top music and technology stories of 2013 — such as the increasingly heated music royalty debate and Pandora's abandonment of the Internet radio fairness act — and what these developments might mean in the new year.
By Eliot Van Buskirk of Evolver.fm.
The cassette player, compact disc, MP3 player, and today’s smartphones and tablets were all portable music evolutions.
Newsflash: Humans are not always in motion. Sometimes — a great deal of the time — we are at home. And yet as a general population, we are all hackers and settlers-for-good-enough in this place where we spend most of our time.
The Scion Music(less) Music Conference took place in October in Los Angeles. "What Music Startups Are Offering," a panel moderated by Eliot Van Buskirk, featured three startup founders from Distrokid/Fandalism, This Is My Jam and 8tracks discussing their startups and "their relationship to the changing music landscape." In this sixth segment talk of business ideas and disruption are followed by a discussion of the difference between humans and machines in recommending music.
When doing website reviews at Bandzoogle, a common issue we come across are bands trying to put too much content and too many features on their websites. Because there are so many tools, features, and widgets available to musicians, some feel like they should use all of them. But when it comes to your website, simple really can be better.
Music Business News & Views From Around The Web
Updated Continuously @ Hypebot's More News Tab
The Scion Music(less) Music Conference took place this fall in Los Angeles. "What Music Startups Are Offering," a panel moderated by Eliot Van Buskirk, featured three startup founders from Distrokid/Fandalism, This Is My Jam and 8tracks discussing their startups and "their relationship to the changing music landscape." In this fifth segment panelists discuss how they come up with with their startup ideas. Philip Kaplan shares his 3 points for identifying a great business.
There are a number of technical things one can still do to have a higher presence in Google and other search engines. But, unless you're really into playing search engine games, most of the time it's better to set up your site correctly and then focus on creating and sharing content, such as pics and blog posts, in addition to your musical activities. Jennifer Ha recently shared 7 tips from SearchEngineLand's Matt McGee to improve your search presence without chasing the constantly shifting details of Google's math. One in particular, "strive to be the authority in your space," sounds a bit odd for a musician but may actually provide a way to create a Google-worthy site that your fans will enjoy.
With musicians' web presence scattered all over the place and few offering a way to keep up with things unless one subscribes to a variety of social media accounts and blogs, one would think that a site that centralizes their feeds for easy access would be of interest to fans. At least two sites launched this year, Seenth.is and Rouse, to make it easier to keep up with big stars. Seenth.is wins in the design category but neither app truly satisfies largely due to lack of depth in their artist listings.
iTunes Radio launched in September with heavy sponsorship including multiple brand agreements of $10 million or more. Such commitment is a response to both Apple's many strengths and the potential reach of iTunes Radio. In its first month iTunes Radio had 20 million listeners but that figure hasn't yet been updated. However advertisers are weighing in on their initial campaigns with a positive response to date, an important early milestone for the new ad-supported web radio service.
By Jeff Price, the founder of TuneCore and now founder/CEO of Audiam.
First, YouTube video creators are getting angry at record labels, artists, music publishers and YouTube for sending them messages stating they are possibly illegally using music in their videos. This causes the videos to be taken down or stops the video creator from making money from the views.
Not surprisingly, artists and music brands have lately come to view YouTube network as one of the most critical pieces of their digital marketing strategies. Not only is video content one of the most valuable tools available for increasing engagement and building an artist’s brand, but it has also proven capable of breaking new acts (just look at Psy and Justin Bieiber) in the rare event that a video goes viral.
When it comes to having music on your website, installing a site-wide music player or embedding a player on your Homepage just isn’t enough. Remember, your website is your main hub on the Internet. If there’s any place that fans should be able to find all of your music, lyrics, and some free downloads, it’s on your own website.
American Music Abroad is a cultural exchange and live music performance program that sends U.S. artists on tour for a bit over a month. All "characteristically American musical genres are welcome" including indie rock, punk, hip hop and Zydeco. The program is limited to groups of 3 to 5 people. The deadline for initial application is January 6 at 5 pm PST. That's not a lot of time but if you have high quality videos available and fit the guidelines you've still got time to prepare a competitive application.
Riff Raff is that kind of rapper that puzzles people with his over-the-top persona that doesn't map easily to the old school template. But that's cause he's a Southern boy by way of Houston so think grills, syrup, ridiculous tattoos, shady dives and Deep South legends and you'll get the picture. Somehow Riff Raff took those elements and turned them into both a record deal with Diplo's Mad Decent and a growing rep as Video King of Vine.
I'm sure each of us can come up with one or more songs that sounds like nails on a chalkboard by the end of the holiday season. On the flipside, we all have a handful of songs that never get old. Year after year we play them and share them with friends and family. Have you focused your efforts on writing a seasonal specific song? If not, you may be missing out on a lucritive opportunity to gain play time.
Music Business News & Views From Around The Web
Updated Continuously @ Hypebot's More News Tab
The Scion Music(less) Music Conference took place this Fall in Los Angeles. "What Music Startups Are Offering," a panel moderated by Eliot Van Buskirk, featured three startup founders from Distrokid/Fandalism, This Is My Jam and 8tracks discussing their startups and "their relationship to the changing music landscape." In this fourth segment panelists discuss the shift from traditional release schedules to creating a constant flow of music which changes the approach and the needed tools.
- Making YouTube Central To Your Music Career
- 7 Tips For Opening Acts
- Goolge Busts RapGenius
- Best Tablets & Computers For Recording Music
- 4 Alcohols Dominate Lyrics
- Tips From Indie Musicians On Making A Living In Music
- Music On Playstation 4
Don't miss the latest Upward Spiral podcast:
I have said a number of times you shouldn’t buy Twitter followers or Facebook likes because you aren’t buying real fans, you are just buying a number. Quite often you may be buying a fake account. Well I thought I would share a real example of someone who did buy some Facebook likes and the results of that purchase.
Tumblr has settled in and become a music marketing staple with its unique combo of blogging and social media. But like most blogging platforms there are lots of little details that one might miss depending on how enthused one is about rummaging through control panels and the like. I'm no Tumblr expert but I've used the platform enough to recognize that Hongkiat.com's collection of tips, tricks and tools for getting the most out of Tumblr has some nice details that could easily be missed but should increase interactions with your Tumblr blog.
In a previous post I talked about why it’s important that musicians interact with their fans. But how often should this be done? And for how long? Can managers, labels, or interns handle fan engagement for you? Here are 3 important things to keep in mind when developing a strategy for fan engagement.
Google Play Music is giving away two top albums, Kayne West's "Yeezus and Chvrches' The Bones of What You Believe free for a limited time, as part of a campaign called "Play Picks 2013. Google is also giving away 20 top singles for free, including Arcade Fire's "Reflektor" and Drake's "Started From The Bottom."
The idea of using data regarding unauthorized filesharing to identify and reach out to fans has been floated quite a bit but the actual examples are fairly rare. Iron Maiden was recently identified as doing exactly that though the timeline seems a bit questionable. The idea is that one identifies where filesharing is heaviest and then reaches out to those fans ideally by touring the area. But Iron Maiden was already touring said region and so data on their filesharing and social media fanbase seems to simply confirm that the fans that will go to shows are revealed in that data. Update 2: Musicmetric has clarified that the initial story was based on a misuse of their data that stretched the facts quite a bit.
From the Bandsintown Blog.
Bandsintown turned to the fans to get a take on the best concerts of 2013 with One Direction topping the list of the 30,000 respondents. So what do they want for 2014? More One Direction and a Led Zeppelin reunion led the list of items that made their wishlists. Behold their wishes in handy infographic form: