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Instagram More Popular Than Twitter On Mobile In 2013, Says Nielson

instagram vs twitterUPDATED: New Nielson stats show that Instagram is more popular with mobile users than Twitter - 32M vs. 30.8M. That puts Instagram at #7 in the most popular smartphone apps with a 66% growth rate year over year. Facebook was #1 smartphone app in 2013 with 103M unique users.

TOP SMARTPHONE APPS OF 2013:

RankAppAvg Unique UsersYoY % Change
1 Facebook 103,420,000 27%
2 Google Search 75,984,000 37%
3 Google Play 73,667,000 28%
4 YouTube 71,962,000 27%
5 Google Maps 68,580,000 14%
6 Gmail 64,408,000 29%
7 Instagram 31,992,000 66%
8 Maps(Apple) 31,891,000 64%
9 Stocks 30,781,000 32%
10 Twitter 30,760,000 36%
Data from January – October 2013, among smartphone owners 18+ (iOS and Android only). Ranked by average monthly unique users.
Read as: During 2013 103 million smartphone owners used the Google Search app on average each month.
Source: Nielsen.
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