The just launched and much publicized Beats Music service hit a snag yesterday afternoon when it was forced to stop adding new users. "Due to the extremely high volume of interest in our service some users are experiencing issues," wrote CEO Ian Rogers. "We were prepared for issues like these, have a plan, and are going to hold off on letting more people in while we put the plan into action."
However well planned the recovery, the problems are bad news for a new service riding a wave of positive publicity. Beats also reportedly has made major ad buys around The Grammys and Superbowl, both just days away.
Some early reviewers had noticed bugs in Beats, though online user comments have been positive. But the bar is particularly high for a service that has no ongoing free tier. To keep user interested, everyone who registers for Beats this week will get an additional seven days added to their seven day trial.