Case Study: Maximizing Social Media For A Special Live Event - hypebot

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Ali Shakeri

Hey Clyde,

Thanks for the insightful post! It's nice to see people noticing how effective certain electronic musicians are in regards to marketing! Above & Beyond, Pretty Lights, and the entire OWSLA crew are all pioneering inventive ways of making the most of digital platforms and involving their fan-bases.

The multiplier effect on the initial hangout is astounding (40x) and worth noting that creating a unique experience for your fans that can be shared freely can have tremendous dividends. Hopefully more artists follow suit!


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