Benjamin Franklin once said "If you fail to plan, you are planning to fail." It is true in any profession that you must plan ahead, spend your time strategically, and budget practically - but it's not always easy to figure out how to make all of those things work together.
Dave Cool talks through smart decision making, important questions to ask, expense variables, and many other things to consider when putting together your music marketing budget. Join the conversation, get some insight, and share your own on MusicThinkTank.com
"One of the most important things you can do to prepare for the year ahead is to create a budget for your musical activities. Having a budget will give you a much clearer look at where you want to go financially, how you’ll get there, and what your progress is along the way."