UPDATED: As if the digital music sector isn't crowded and confusing enough, Neal Young has signaled that he'll launch his new high end music player and service PONO at the SXSW music conference in March. PONO says it will deliver a better quality audio experience than mp3's and iPods.
âBeing impressed by something, and how cool it is, and how sharp it is, and how snappy it is, is one thing, and that translates into almost any media. But when youâre singing something very soulful from your heart, and the echo is perfect and everythingâs great and youâre using maybe an acoustic chamber and everything sounds great. And then you listen to it and you love it, but you hear it somewhere else and itâs gone â thatâs terrible," Young said during a speech to the Recording Academy.
"We donât like that. Not many of us like that, weâre not happy about it. So weâre trying to change that, and weâre trying to make it better. Weâre trying to make music sound technically better, and thatâs what I want to do. So we have a player that plays whatever the musicians made digitally, and thatâs going to come out. Weâre announcing that at SXSW, weâre introducing it, itâs called Pono, and thatâs my commercial, thank you very muchâ.