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Spotify CEO Daniel Ek Shares What He Really Thinks Of Beats Music

daniel ek"Some celebrity brand"

"It's a competitor, for sure, but my way of looking at it is, if it gets people to understand the value of streaming, it is ultimately good," said Spotify CEO Daniel Ek in a Billboard interview. "Our way of doing this is not just slapping some celebrity brand on it and hoping it will be good. We are a social service; we are a product company. People have tried to put a brand on it and thought that's enough, and they have failed: Microsoft, Nokia -- many big companies."