Why Indie Musicians and Indie Radio Stations Should Work Together - hypebot

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marc

This is so true. Me as a host of a "newcomer radio show" on independent public radio in Germany just have to add something: I broadcasted about 800 newcomer-bands and artists in the last 10 years. Posting their names, urls, videos on my homepage and via Facebook besides naming them in the live show on air. If you believe it or not, only 10 percent of all played bands, spread the show on their social networks, give a backlink on their homepage or even say thank you! Really, I love music, it takes me a lot of time, to sort out the good music for the show, to do the research, to prepare the show, posting the infos etc. But it is more than dissapointing, not to get a thank you, a backlink, some linklove etc. Don't get me wrong, there are some bands out there, doing a great job, like responding to posts and so on. And I'm not talking about the big fishes in the business, I'm talking about new bands, with no record deal. Actually those artists who quite made it, like Soul Khan, Falkirk, Metalectro they DO RESPOND, they GIVE SOME LINK-LOVE. To be honest, this sucks and it's getting worse and worse, even the independent labels, who send me tons of music do not post a link on their facebook, when their bands are played live on air. After 10 years working for newcomer bands and artists, making an independent documentary about the new music business for free and much more, I have to say "I'm done! If you even can't say thank you or post the url of the radioshow on your homepage or facebook, well, get the hell out of this!"

Clyde Smith

I'm sorry to hear that. I think a lot of people miss the boat on acknowledging support and saying thank you.

mason

clyde, you are exactly right. too many musicians are getting the wrong impression about radio, especially due to not separating commercial from noncomm radio. commercial radio is locked up by record labels no matter how you slice it. still, commercial radio's reach has shrunk only a tiny amount, but noncomm has done nothing but grow and grow year after year. and unlike commercial radio, the door is open to new artists at college and community radio.

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