YouTube Multi-Channel Networks (MCNs) are both enabling content creators to make more money than they could on their own while causing YouTube stars to question if it's enough. However they are one route to making more on YouTube and many musicians are joining up including such stars as Will.iam, Tiësto, Pitbull and Courtney Love. Here's a roundup of recent MCN news with a special focus on deals with big stars.
Will.i.am x Maker Studios
From the coverage, including other reports, it's not quite clear how this will work but I guess the core is that they'll be monetizing and distributing with Maker more or less like a typical MCN deal.
Pitbull/Courtney Love x Endemol
Pitbull's is the bigger deal to "develop projects across television and digital media, including on his very own YouTube channel under the shiny new Endemol Beyond umbrella."
Courtney Love signed to do a web series about herself. Should be fascinating material!
Tiësto x Base79
Ministry of Sound x Base79
Ministry of Sound has reupped with Base79. The label has 16 associated brand and artist channels that will be managed by Base79.
In addition to "oversee[ing] audience development, rights management, and monetization," Base79 will work with Ministry of Sound to “explore new opportunities in video subscription and off-YouTube distribution.” as well as finding ways to collaborate and cross-promote with other Base79 partners.
[Thumbnail image courtesy Blaise Alleyne.]
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Hypebot Senior Contributor Clyde Smith (Twitter/Facebook) is currently relaunching All World Dance. To suggest topics about music tech, DIY music biz or music marketing for Hypebot, contact: clyde(at)fluxresearch(dot)com.